2DL2DL
Own your storefront

Sell digital products from your own website.

2DL (2Download) is built for sellers who want their own domain, brand, and funnel while using hosted checkout, entitlements, and secure delivery in the backend. If you do not have a site yet, you can start with a hosted 2DL storefront.

Start sellingHosted platform docsCompare 2DL

What this model gives you

Instead of pushing buyers into a marketplace-style storefront, you can keep your own site as the front door or launch from a hosted 2DL storefront while 2DL handles checkout, order state, entitlements, receipts, and secure downloads.

Why sellers move to an owned-storefront setup

Keep your brand and funnel

Your site can remain the storefront for product pages, landing pages, SEO, and email traffic while 2DL runs the commerce layer.

Use a hosted storefront, checkout, or embeds

Link directly to your 2DL storefront, use the universal embed button, or add checkout to your existing pages without a full backend rebuild.

Deliver securely after purchase

Use entitlement checks and signed links so buyers get instant access without exposing permanent file URLs.

Recommended workflow

  1. Create your store and products in 2DL, then connect Stripe.
  2. Use the hosted 2DL storefront by itself, or keep your existing site for product pages, SEO, content, and lead capture.
  3. Share hosted storefront links or use the universal embed button for checkout.
  4. Deliver files through entitlement-backed signed links and keep access aligned with payment status.

Best fits for this setup

  • WordPress sites that want a lighter checkout and delivery backend.
  • Webflow, Squarespace, and Framer sites that need digital product selling.
  • Design-first sites that want to avoid a heavier ecommerce stack.
  • Sellers moving off marketplace-style storefronts to own the customer relationship.

FAQ

Can I sell digital products from my own website instead of a marketplace?

Yes. That is one of the main reasons to use 2DL: your site can stay the storefront while 2DL handles checkout and secure delivery. You can also sell directly from a hosted 2DL storefront.

What kinds of websites does this work with?

2DL works with WordPress and supports hosted or embedded flows for Webflow, Squarespace, Framer, Ghost, custom sites, and other content-first setups.

Do I need my own backend?

Not for a basic setup. You can use hosted 2DL storefront and product pages, or the universal embed button with a simple success-page entitlement call.

Can I still use my own domain and analytics stack?

Yes. Your site can remain the storefront, and 2DL complements it by handling the digital commerce and delivery backend.

Related pages

Canonical: https://2dl.app/sell-from-your-own-website